merchandising

Organising your shelf by need, not by brand

L'équipe PSM· Rédaction· 28 September 2026· 1 min

Customers do not arrive with a brand name. Reorganising a shelf changes basket size without buying anything.

Group by problem

“Dark spots”, “dry skin”, “breakouts”, “damaged hair”: those are the words in the customer's head. Grouping by problem lets people find things without asking.

An immediate side effect: complementary products end up side by side, and baskets grow naturally.

**Our pick :** Mixa Anti-dark-spot moisturising cream Niacinamide Bright facial moisturisers parapharmacy — 80 MAD

**Our pick :** SVR Sun Secure Mineral Tinted Screen Comfort Cream SPF50+ Dry to Very Dry Skin 60g — 118 MAD

Eye level is valuable

Products at eye level sell markedly more. Reserve that level for fast-moving references, not the most expensive ones.

Large formats go low: they are heavy, people seek them deliberately, and they free visible space for new arrivals.

**Our pick :** SVR TOPIALYSE Washing Gel 1L — 126 MAD

The till, the last metre

Small formats, accessible prices, immediate benefit: this is where impulse buying happens. A hair perfume or a lip balm belongs here, not a high-priced serum.

Changing that zone once a month is enough to re-engage regular customers.