taille unique
“One size”: what it actually means

A generous cut is not a universal size. How to read a product page without getting it wrong.
Volume does not replace shoulders
A generous garment can cover a wide range of waist measurements, but shoulder width and sleeve length stay fixed. That is almost always where “one size” fails.
On a long dress, total length is the second critical point: ten centimetres more or less completely changes the look.

The three measurements to publish
- Shoulders, flat, seam to seam.
- Chest, flat, under the armholes.
- Total length, from the shoulder top to the hem.
Three numbers remove most size-related returns. It is the best investment of time for an online shop.
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What the composition tells you
A viscose-dominant blend drapes and adapts; a stiff cotton imposes its shape. Two garments with identical measurements can therefore fit very differently.
Stating the composition is not a formality: it is sizing information in disguise.

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