Buying at the right time: a reseller's calendar

Sun protection sells from the first bright days, not in July. Ordering in June means arriving as demand falls and buying prices peak.

The rule is constant: order a season before the peak, sell during it, clear just after.

Balms, very rich creams, cleansing oils: demand switches as soon as temperatures drop. It is also when atopic skin sees the most consultations.

Large formats stocked at that moment turn over fast, because it is a purchase of necessity, not pleasure.

Between the peaks, everyday products keep the cash flowing: cleansers, large-format moisturisers, hair care, household cleaning.

A healthy assortment is roughly two-thirds base and one-third seasonal. The reverse exposes you to flat months you cannot recover.