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Toothpaste: what actually matters in the formula

L'équipe PSM· Rédaction· 26 September 2026· 1 min
Toothpaste: what actually matters in the formula

Flavour sells, fluoride works. How to read a formula without being led by the packaging.

Fluoride, the only proven active

It is the ingredient whose effect on preventing decay is best established. A fluoride-free toothpaste may clean, but it does not remineralise enamel.

The concentration is printed on the tube in ppm: the most useful information on the whole pack.

HiSmile Toothpaste
Our pick : HiSmile Toothpaste — 57 MAD

Watch the abrasiveness

Highly abrasive “whitening” formulas remove surface stains but wear enamel over time. And enamel does not regenerate.

A tooth that becomes cold-sensitive after a few weeks of use is a stop signal, not an acceptable side effect.

Flavour is not trivial

A toothpaste used for two minutes, twice a day, does more than an excellent one used for thirty seconds because you dislike the taste.

With children especially, flavour determines adherence — and adherence is what protects teeth.

OptiSmile COLOUR CORRECTOR Teeth Whitening Strips
Our pick : OptiSmile COLOUR CORRECTOR Teeth Whitening Strips — 80 MAD
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