What customers in Morocco are actually looking for

This is the number one request, and it often follows a pregnancy or a summer. It covers three different realities — post-acne marks, sun spots, melasma — with very different timelines.

The right reflex in a shop is to ask before selling: how long has it been there? A recent mark responds in months; established melasma needs consistency and strict sun protection.

Very common, and almost always about cleansing rather than a lack of cream. Hard water and harsh soaps damage the barrier; the customer compensates with a richer cream without addressing the cause.

Changing the wash gel often solves it within a week — and it is a regularly repurchased product, so worth shelf space.

Budget decides. A large format usable from face to feet, for adults and children, sells better than three specialised products — even if the unit margin is lower.

The buying logic is price per millilitre and repurchase frequency, not the margin shown on a single unit.