prix cosmétique
Why two similar creams do not cost the same
Formulation, testing, packaging, distribution. Where the money actually goes, and when price is justified.
The active costs less than you think
In most formulas raw materials are a modest share of the final price. What costs is stability: keeping a fragile active working in a pleasant texture for two years.
That is why a well-designed formula can sell at a moderate price, while a luxurious bottle guarantees nothing about the contents.
What genuinely justifies a gap
Real clinical testing, a high concentration of an expensive active, packaging that protects from air and light, tolerance validated on sensitive skin.
On a professional product the difference often lies in the bottle's mechanics and batch-to-batch consistency — two invisible but expensive things.
The customer's calculation
An expensive product used once a week costs less in use than a cheap one used twice a day. Price per millilitre and usage frequency decide, not the label.
For a reseller, explaining that calculation is the most honest way to sell a pricier product — and the only one that holds over time.
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